With a Strength Coach Certification you add more value to your personal training business. This shows many people that you are constantly learning new techniques for training. You can expand your current training services/packages to include strength coaching, that inevitably gives you room for financial growth in your business. This certification will assist you in training sport specific athletes, athletes that are trying to get into the collegiate level or even younger athletes. Some add this certification to their PT resume to receive an increase in pay at certain gyms, add to a bachelors degree for more education and specificity in the training.